Prior to the advent of digital technology, there were only a handful of media outlets able to be viewed by a large number of people. Companies such as newspapers, broadcasters magazines, and production houses controlled the majority of media space that was consumed on a regular basis.

Online media has fundamentally changed the landscape of business. Anyone can now create media, and share it with a vast number of users through an online platform. This widening of reach is called „Owned Media.“ When employed effectively, Owned media can be one of the most effective marketing tools a company can use.

However, the ease at which content can be produced and shared could create issues. Common Internet memes and unauthorized use of songs are examples of the way that a lack of clear copyright laws can make online media difficult to manage.

In 2023, if your company produces and distributes its own media to a client list it could be categorized as a „media company“. This definition extends read here beyond traditional media like radio and TV to include companies that produce and promote their own content, like podcasts, YouTube videos and electronic books. The aim of a digital media company is to provide their viewers with relevant content and grow the brand’s audience through word-of-mouth and social media promotion. These goals can be reached by using paid advertising platforms like PPC, Facebook Ads and Google Adwords. However the effective use of social media marketing takes a lot of time to be successful.